PROGRAM HANDOUTS
OUT OF THE PARK: Creating a Keynote That’s a Winner Every Time
Wednesday, July 21, 2010
Copyright Peggy O’Neill 2010
An “Out of the Park” keynote is ENTERTAINING, MEMORABLE, & gives actionable IDEAS.
A “Keynote” reminds audience members of UNIVERSAL TRUTHS.
A “Workshop/ or Breakout” teaches HOW TO do something.
To elicit new behaviors, audience members must be able to REMEMBER your message EASILY.
The stronger your THESIS, the stronger the impact on the AUDIENCE.
The more you make them LAUGH, the better! The more they’ll love you, want you back and the more you’ll get paid.
Keynotes are crafted and command a higher fee.
3 KEYS TO HITTING IT OUT OF THE PARK:
- Speech Structure
- Clarity
- Delivery / Emotional Impact
A. SPEECH STRUCTURE
- TITLE- Titles are best when they attract, tantalize and offer a BENEFIT.
- INTRODUCTION BY ANOTHER: Tell the audience things about you that are interesting, fun and also spotlight your expertise. Keep it SHORT & SIMPLE.
- BEGINNING OF YOUR SPEECH/ YOUR INTRO: Introduce your self, CONNECT with the audience, and state your THESIS. Also, briefly state your 3 or 4 points.
- POINTS 1, 2, 3 (4). Made up of :
- The most important UNIVERSAL truths that prove or support your thesis
- Stories that ILLUSTRATE or PROVE the point you’re making. PERSONAL stories are best.
- Ideas that are RELEVANT to your audience. Why does this point MATTER to them?
- OPTIONAL:
— Add statistics, graphics, images, facts, quotes that support or add proof to your point
— A brief (5 min) exercise to bring home your message
— Audience interaction / debrief ...
5. TRANSITIONS help make a SMOOTH/ SEAMLESS shift from one point to another.
6. SUMMARY- Here’s a chance to help them REMEMBER and LEARN. Briefly, once again, repeat your 3 POINTS.
7. QUESTIONS & ANSWERS- Best to take Q&A BEFORE your final words.
8. CALL TO ACTION: Call them out to BEHAVE DIFFERENTLY so that their experience, work, relationships, etc. will be better.
B. CLARITY
- Clarity is increased with a STRONG thesis and well STRUCTURED speech.
- Structure your thoughts and ideas into a LOGICAL sequence that is EASY to follow. Logic is KING. Keep it SIMPLE !
- Make it easy for the audience to understand your every word by speaking loud enough for all to hear and ARTICULATING your words mindfully.
- Be congruent between WHO you are and WHAT you say.
- Use a vernacular FAMILIAR to the audience (i.e. avoid “buzzwords”).
C. DELIVERY / EMOTIONAL IMPACT
- What your audience members FEEL they will REMEMBER!
- You can increase your emotional IMPACT on the audience by improving your DELVIERY — the skillful use of your voice, pace, pauses, body language, etc.
Telling personal STORIES is a way to SIGNIFICANTLY increase your emotional impact on the audience.
Stories have a beginning, middle and END .
In speeches, we use stories to 1. ILLUSTRATE our point, 2. Create emotional IMPACT 3. Make our point relevant to THEM .
Through your personal stories, you can take the audience on an emotional ROLLER COASTER. Remember: what they feel they will REMEMBER .
WORK SHEET
KEYNOTE SPEECH STRUCTURE-
Based on a 60 minute Keynote (Copies at www.YoPeggy.com)
TITLE ____________________________________________________________________________
____________________________________________________________________________
INTRO BY ANOTHER: Write this at home: (2-4 minutes)
INTRO/BEGINNING OF SPEECH: (4-10 minutes)
THESIS: What’s your bottom line message? What do you want them to remember when they get home/ to work the next day?
________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
______________________________________________________________
BODY OF SPEECH: (5-12 min. each point)
POINT #1 _____________________________________________________________
Story that illustrates point #1: ________________________________________
______________________________________________________________________
______________________________________________________________________
Relevance- What about this story is relevant to this audience? _______________
______________________________________________________________________
______________________________________________________________________
Statistics, facts, quotes, graphs/charts that support point #1 ________________
______________________________________________________________________
______________________________________________________________________
Transition _______________________________________________________
______________________________________________________________________
POINT #2 _____________________________________________________________
Story that illustrates point #2: ________________________________________
______________________________________________________________________
______________________________________________________________________
Relevance- What about this story is relevant to this audience? _______________
______________________________________________________________________
______________________________________________________________________
Statistics, facts, quotes, graphs/charts that support point #2 ________________
______________________________________________________________________
______________________________________________________________________
Transition _______________________________________________________
______________________________________________________________________
POINT #3 _____________________________________________________________
Story that illustrates point # 3: ______________________________________
______________________________________________________________________
______________________________________________________________________
Relevance- What about this story is relevant to this audience? _______________
______________________________________________________________________
______________________________________________________________________
Statistics, facts, quotes, graphs/charts that support point #3 ________________
______________________________________________________________________
______________________________________________________________________
Transition _______________________________________________________
______________________________________________________________________
SUMMARY- (2-4 min)
PT 1 ______________________________________________________________________
PT 2 ______________________________________________________________________
PT 3 ______________________________________________________________________
Q&A- if time
CALL TO ACTION: (2-3 min) Call them out to behave in new and GREAT ways!!
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MY SPEECH MASTERMIND GROUP (Guidelines at YoPeggy.com)
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MasterMind GuideLines
Mastermind guidelines: (Not on the audience handout)
- Start with stating your intention to mutually support each speaker to create the most powerful speech possible with care and honesty.
- Identify a time keeper and the amount of time for each speaker. Do your best to keep to time agreements.
- Listen attentively.
- Let the speaker know when you experience- boredom, confusion, distraction, unnecessary details, the point/ language being unclear, under/over-dramatization, etc.
- Share any ideas to add humor, how to say things more succinctly, mimic voices, add dialogue, increase emotional impact, place pauses, use body, gestures, facial expressions, etc.
- Speaker does their best not to be defensive. Make notes of your team member’s comments. Go home and consider. Re-work/re-write material. Present again.
- Collectively choose a place and time for your next speakers mastermind meeting.
COPYRIGHT PEGGY O'NEILL 2010
